Build them up and knock them down–14 soft blocks combine in endless creative combinations . . . and topple with a gentle bounce that makes them safest for little ones. Match & Build Blocks can build much more than towers, too: This colorful soft-block set helps develop motor skills, logical connections, creativity, and more, so it grows along with a child, helping build key developmental skills along the way. Kid-friendly artwork on the coordinating cubes encourages matching activities (numerals with quantities, animal heads and tails, and everyday shapes), puzzling (complete the picture of a Ferris wheel!), and even sequential thinking and storytelling with before-and-after flaps on three of the blocks. With unlimited open-ended opportunities for learning and play, kids can also create their own sorting games and creative combinations–and of course, the 14 soft blocks make a terrific tower, castle, boat, or rocket ship!