Peeka was inspired by the founders littles ones – Kate, who loves holding a mirror while they change her diaper and Noah, who as a preemie required as much developmental play and support as possible. When they started developing Peeka, they knew they wanted to make it as dynamic and multidimensional as possible – a toy that keeps a baby’s attention and is packed with developmental attributes. They teamed up with doctors and therapists to get Peeka just right!